Remilk × MindPrint

Let's skip
the middle cow.

A brand and website proposal for Remilk.

Brand identity + website
November 2026

The world keeps asking for more dairy.

8.1 → 9.7 bn

people on Earth, today and by 2050

+55%

dairy production needed by 2050 (FAO projection, from 2010)

100 today+55 by 2050

Each drop is one unit of dairy demand. Sources: UN World Population Prospects; FAO, World Livestock 2011.

But a cow makes milk
at the speed of a cow.

Herds can't easily grow at that pace. Land, water, disease and climate rules all push back.

The empty outlines: demand that today's dairy system will struggle to meet without new sources.

Dairy protein is running short.

2×

The price of whey protein, the dairy protein in shakes, bars and yogurts, more than doubled in one year, to a record $30,500 a tonne.

When a price doubles, demand is outrunning supply.

Less than half

A year ago

$30,500 / tonne

Today

Whey protein concentrate (WPC-80), May 2025 vs May 2026. Sources: Dairy Herd, FoodNavigator. Demand driven by GLP-1 users, high-protein foods and ageing populations.

Dairy has a middlemancow.

Field
Land and water
→
Cow
About 2 years
to first milk
→
Milk
About 3%
protein
→
Cheese
Sets the pace
of whey
→
Whey
A by-product
Fermentation
Brewed like beer
→
Protein
Identical
to the cow's

The cow is an extraordinary machine. It's also a middleman between the field and the protein. And for whey, cheese is a second one.

Remilk cuts the middle cow.

Field
Land and water
→
Cow
About 2 years
to first milk
→
Milk
About 3%
protein
→
Cheese
Sets the pace
of whey
→
Whey
A by-product
Fermentation
Brewed like beer
→
Protein
Identical
to the cow's

Same protein. Fewer steps. More scale.

Field to fermentation to protein: no herd, no cheese, no waiting two years for the first litre.

Dell skipped the reseller.
Alibaba skipped the trading agent.
Booking.com skipped the travel agent.
Tesla skipped the dealer.
Netflix skipped the video store.
Remilk skips the middle cow.

The shortest route
to dairy protein.

Fewer steps

No middleman between the field and the protein. Fewer steps, fewer bottlenecks.

Straight to food makers

A supplier first, built around what manufacturers need to know and buy.

Straight talk

Plain words, real numbers. Every claim marked as achieved or as next.

The shortest route to dairy protein.

The brand idea

Never runs dry.

The expression for dairy protein

Skip the middle cow.

The campaign line

From the carton to the pallet.

remılk
Beta-lactoglobulin dairy protein
Food grade · Animal-free · 25 kg
remilk
The shortest
route to dairy
protein.
Investor presentation
0
cows needed for this protein.
LinkedIn post
Skip the middle cow.
Trade show stand
remilk
ProteinBeta-lactoglobulin
FunctionFoaming, gelling, heat stable
UsesShakes, bars, yogurt, cheese
Product spec sheet
remilk
MADE WITH REMILK · DAIRY PROTEIN ·
Aa
Geist
Instrument Serif

One story, three doors.

The homepage tells one story for everyone, then hands each audience a clear way in. How much space each one gets on the homepage:

60%
Food manufacturers

Applications, specs, supply and volumes, how to start a pilot. A direct line to the commercial team.

Primary

28%
Investors & partners

Economics, milestones, team, news. Today vs tomorrow, clearly separated.

Primary

12%
Consumers

The New Milk: taste, nutrition, where to buy.

Secondary

A first look at the homepage.

The story you've just seen, as the site that tells it: the line, the proof, the middle cow, the shortage, what to buy, then a door for each audience.

Achieved todayOn the roadmap
remilk.com

A studio with no middlemen either.

Manu Grinspan leads the work personally: strategy, creative direction and the client relationship. MindPrint's in-house AI studio produces the design, motion and code alongside.

Direct, like Remilk

Strategy, brand, copy, UX, design and development in one team. Nothing is outsourced to freelancers.

Live, not PDFs

You review working pages and moving prototypes every week, not static decks.

Fast iterations

Our AI workflow turns feedback into new versions in days, so we try more ideas, not fewer.

20+ years of launches

Food, food-tech, AI and fintech brands in Israel and Europe.

Some of
our work.

Brands, packaging and websites, from AI startups to food and real estate.

How we'd
work together.

As your brief asks: our process and timeline, what you get and what it costs, with the brand and website phases kept separate.

Brand identity + website
One team, all in-house

Fourteen weeks, two phases.

W1W2W3W4W5W6W7W8W9W10W11W12W13W14
Brand
Discovery, interviews, audit
Positioning and narrative
Identity and voice
Guidelines and toolkit
Website
Structure, UX and copy
Design and motion
Build, CMS, testing, launch

The brand phase, in full.

Everything Remilk needs to look, sound and sell as one brand, ready for your team and partners to use.

Strategy and words
  • Interviews and market audit
  • Positioning and brand idea
  • Core story
  • Messaging for food makers, investors and consumers
  • Voice guide and key lines
  • Claim rules: what is achieved, what is next
Visual language
Aa
  • Drop symbol
  • Colour palette
  • Typography
  • Icon set
  • Patterns and graphic elements
  • Image and photo style
  • Motion rules
Templates
  • Pitch and investor deck
  • Product spec sheet
  • Social media posts
  • "Made with Remilk" seal for partner packs
  • Email signature
  • Trade show stand
Brand book
  • Guidelines for every use
  • Icons, patterns, fonts and colour codes
  • Handover session with your team

The website phase, in full.

A fast, modern site that tells the Remilk story, and that your team can update without us.

Structure and words
  • Site map and user journeys
  • A clear way in for food makers, investors and consumers
  • All copy, in English
  • SEO basics: titles, descriptions, structure
Design
  • Every page, desktop and mobile
  • Scroll and motion design
  • Applications, news and contact pages
  • Forms for samples and sales enquiries
Technology
ReactNext.js
  • Built in React and Next.js
  • Runs on your current hosting, or on Vercel as an option
  • Speed, mobile and accessibility checks
  • Analytics set up
Your own CMS
TextImagesNews
  • Change text and images yourselves
  • Add news and press items
  • Publish in one click, no developer
  • Training and launch support
From RemilkOne decision-maker and a weekly review, data behind every claim, access to people for interviews.
Not includedPhoto or video shoots, other languages, hosting fees and paid media.

Investment.

Brand phase

Strategy, messaging, the full visual language, templates and brand book.

₪30,000
Website phase

Copy, design, React build, your own CMS, launch.

₪50,000
Brand and website

Both phases, one team, one story from the first word to launch.

₪70,000
Development in-house, no partner costs.
All prices excl. VAT. Final quote after a scoping call.

Thank you, cow.
We'll take it from here.

Moo.

Let's build the shortest route to dairy protein, together.

Manu Grinspan
MindPrint · mindprint.me

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